A Multi-disciplinary Perspective
Edited by Faïz Gallouj and Faridah Djellal
Chapter 3: Services and Innovation and Service Innovation: New Theoretical Directions
Jeremy Howells 3.1 Introduction There have been numerous reviews and overviews of the conceptualisation and theoretical development of services and innovation over the last few years (see, for example, Miles, 2005; Hipp and Grupp, 2005; Howells 2007; Djellal and Gallouj, 2007; Chapter 1 in this volume). This has been paralleled by the increasing policy recognition in the growth and significance of services and in particular how innovation in services and service innovation is of increasing importance to national and local economies. The aim of this chapter is, therefore, not to review such developments, which are provided elsewhere in this volume. Instead, the objective of this review is to take a forward look at potentially new theoretical perspectives and promising avenues for future research in this field, as well as major gaps in our knowledge relating to service innovation. This is no easy task. Although research into innovation in services and service innovation dates back over 40 years, an accepted and consolidated view of what theoretical trends have emerged over this period still has not been recognised. Thus, even the naming, definition and sequencing of innovation concepts and models has not been agreed, whilst much of the literature on service innovation remains isolated and fragmented from much of the wider services literature relating to organisational change and behaviour, marketing, consumption or new product development. This ‘siloing’ of service innovation from other parts of service and organisational research has undoubtedly slowed theoretical development on the topic of service innovation and its subsequent...
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