A Multi-disciplinary Perspective
- Elgar original reference
Edited by Faïz Gallouj and Faridah Djellal
8 Innovation and creative services Ian Miles and Lawrence Green 8.1 Introduction Much of the ‘creative economy’ is located in the services sectors, and the creative industries have become the foci of attention in many countries. It has been recognised that sectors such as advertising, architecture, broadcasting, design, entertainment software, and many ‘cultural’ activities, are important contributors to economic output as well as quality of life. Recent attention to the ‘creative class’ also argues for the importance of these sectors in fostering innovative environments more generally. The nature of innovation in these sectors has attracted little analysis until recently – in many ways, the situation is reminiscent of that encountered when services innovation first began to emerge as an area for innovation studies to address seriously. Researchers have begun to dip their toes into the water. A number of studies are indicating useful approaches to, and providing informative results about, the management and broader organisation of innovation in creative sectors, and what types of innovation are under way here. This is highly relevant to attempts to develop policies for creative industries. This chapter will review the features of these creative industries and how they resemble and differ from other services, and explore the main points emerging from recent studies of innovation in creative sectors. 8.2 Who are the creatives? In the UK, the idea took root in the 1990s that knowledge-based and creative activities were the most likely route to becoming a successful twentyfirst-century economy. The Department of Trade and Industry...
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