The Politics and Aesthetics of Entrepreneurship
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The Politics and Aesthetics of Entrepreneurship

A Fourth Movements in Entrepreneurship Book

Edited by Daniel Hjorth and Chris Steyaert

This fourth book in the New Movements in Entrepreneurship series focuses on the politics and aesthetics of entrepreneurial processes, in order to shed light on entrepreneurial creation itself.
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Chapter 9: Playing the Fool? An Aesthetic Performance of an Entrepreneurial Identity

Lorraine Warren and Alistair Anderson

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9. Playing the fool? An aesthetic performance of an entrepreneurial identity Lorraine Warren and Alistair Anderson INTRODUCTION Many of us recognize that entrepreneurship can be magnificent, but how can we know when entrepreneurship is beautiful? How can we grasp the subtleties of entrepreneurial interplay of words and actions to appreciate its forms? It seems so paradoxical that we so often try to use the sharpest instruments of the positivistic sciences to try to prick out essences of something so nebulous and intangible; trying to slice finely something so rich and varied but that only becomes manifest in its presentations. The rationalities of these approaches rely on the logic of their particular rationality, but so many different rationalities may impinge upon our understanding. Politicians have different rationales from educators, economists employ different rationales from psychologists; all are sound in their given context, yet we need to empathize with that context for them to be rational. But words tell stories, voices capture thoughts; we read, we hear, we begin to understand through all of our senses. In this chapter we argue that entrepreneurship has an aesthetic, that the words that people use and the way that people use them can be used as a way of appreciating enterprise. Our theoretical viewpoint is that the interplay of entrepreneurial language and enterprising deeds provides us with a theoretic moment of purchase to begin to comprehend how emotion, sentiment, sometimes even passion, fill out our intensely human understandings of what it...

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