The Politics and Aesthetics of Entrepreneurship
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The Politics and Aesthetics of Entrepreneurship

A Fourth Movements in Entrepreneurship Book

Edited by Daniel Hjorth and Chris Steyaert

This fourth book in the New Movements in Entrepreneurship series focuses on the politics and aesthetics of entrepreneurial processes, in order to shed light on entrepreneurial creation itself.
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Chapter 12: The Entrepreneurial Utopia: Miss Black Rose and the Holy Communion

Bent M. Sørensen


Bent M. Sørensen The main lesson which the true liberal must learn from the success of the socialists is that it was their courage to be Utopian which gained them the support of the intellectuals and therefore an influence on public opinion which is daily making possible what only recently seemed utterly remote. (Friedrich von Hayek, 1998) When I was asked to provide a chapter for this book, I immediately thought of a naked woman in a bathtub filled with milk. The chapter had, in other words, to be about utopia. It also had, I reckoned, to reflect a bit on the effort that had gone into the four Movements in Entrepreneurship books. But, as is evident below, I have had a hard time taking my mind off the naked woman in the bathtub. In times of dire straits for our planet, such rather sticky utopias are the ones we have to create and have to connect to our entrepreneurial imagination. They don’t all of them have to be about naked women, of course. Indeed, there are a number of industries that have been and still are earning quite well on naked women, without being the least utopian or imaginative about it. While nudity always was a very narrow discipline in academia, this has not been the case within literature. In George Orwell’s 1984, Julia sheds her clothes with a ‘magnificent gesture by which a whole civilization seemed to be annihilated’ (1989, Chapter 2). To...

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