A Cultural Perspective
Chapter 4: Cultural variations in communication
Communication is ubiquitous in 21st century multinational and global organizations. The variety and the volume of communication that characterize the process of getting work done are much higher than in any preceding century. Along with the proliferation of different types of media (e.g., face-to-face, computer-mediated, network-based) through which people communicate, there is clearly a growing confusion about what to communicate, to whom, and at what time, and what is the eventual usefulness of such communication. The difficulty arises primarily because of national and cultural differences in the emphasis on the process of communication and the role that communication and the media play when conveying information, so that it is consistent with the cultural norms of the various societies.
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