Chapter 8: Case Study II: Setting up R-Games – Rosie’s Venturing Story
INTRODUCTION TO THE CHAPTER This case account concerns the business venturing process undertaken by a nascent entrepreneur based in a regional university’s incubator centre.1 As in the previous case study, her name, the name of the venture and that of the city were anonymised; and the pseudonyms Rosie, R-Games and the city of Gold Coast used respectively. She was a law and business student who was a self-employed taxi-driver during her spare time. The enterprise activity at the university changed her life dramatically and contributed to making her entrepreneurial dream of creating a game business happen. Her venturing story is characterised by relentless pursuit of a business opportunity with a strongly communicated objective of being rich and important. The process that she went through concurs with the emergent approach to the entrepreneurial process, and, paradoxically, with the planned approach, as will be explained. From the outset, her law and business background and training through the business mentoring and support programme in the incubation centre helped her develop her entrepreneurial awareness and commitment for a successful start-up. The case study is structured in three parts: the first part delineates the business venturing process. This is followed by a discussion of underlying processes of entrepreneurial learning and managing in the second part. The learning process is characterised by developing entrepreneurial competencies as well as learning how to generate and transform different forms of capital that can be recycled within the process of start-up. The chapter concludes in the third part with a...
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