Rhetoric and Realities
Edited by Regine Barth and Franziska Wolff
Chapter 6: CSR in the European Fish Processing Industry: Not Just Fishing for Compliments
6 CSR in the European fish processing industry: not just fishing for compliments Katharina Schmitt and Franziska Wolff INTRODUCTION 6.1 How sustainably do European fish processors behave? What instruments do they use, what activities do they carry out to voluntarily go beyond their legal obligations? And to what extent do these activities help companies to improve their sustainability performance and create an impact on society and the environment? This chapter addresses these questions and summarizes the results of a survey carried out in 2005 among eight European fish processors committed to Corporate Social Responsibility (CSR). We approached 41 companies (that is, achieved a response rate of 19.5 per cent) with CSR activities in place and with a reputation for CSR, in particular with regard to sustainable fisheries concerns and the other CSR issue areas chosen: climate change mitigation, chemicals, gender equality and countering bribery. The questionnaires sent to the companies followed the structure as sketched out in Chapter 4. Our eight respondents are Domstein ASA, FF Skagen, Frosta AG, Gottfried Friedrichs KG, Icelandic plc, Rhabek Fisk A/S, Unilever plc/N.V. and Young’s Bluecrest; they come from Denmark, Iceland, Germany, Norway and the UK. The companies partly operate in different markets, both with regard to geographical coverage within Europe and with regard to products (frozen fish, smoked fish and so on). With its sample and focus, the survey does not strive to give a representative picture of the whole European processing sector, but to give insights into the practices of selected CSR...
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