Country Perspectives on Diversity and Equal Treatment
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Edited by Alain Klarsfeld
Chapter 13: Diversity Made in Switzerland: Traditional and New Plurality Meets the Business Case
13 Diversity made in Switzerland: traditional and new plurality meets the business case1 Julia Nentwich, Chris Steyaert and Brigitte Liebig Introduction Switzerland is an amazingly diverse country. With only 7.2 million inhabitants, it has four official languages, two major religions and 26 cantons as sovereign legal and administrative entities. A federalist and democratic nation based on strong liberal values, Switzerland cherishes its myths about its rural origin as it also plays important global roles. The conception of the nation as ‘unity in plurality’ is at the heart of its national myth and forms an important discourse that establishes Switzerland as a special case2 (Imhof, 2007, p. 36). It is in this sense – as a unitary and homogeneous national context – that Switzerland does not exist, but rather constantly has to be constructed.3 Despite Switzerland’s long tradition of dealing with diversity, the public debate on diversity in the work context began only recently. The idea of managing diversity is very new to Swiss companies, even though workplaces are very strongly gender-segregated, both horizontally and vertically, and the Swiss economy depends heavily on immigration. A recent study showed that 68 per cent of Switzerland’s top 500 companies do not measure aspects of diversity and that 80 per cent do not educate their managers on how to deal with diversity issues. Overall, the study concludes that diversity in Switzerland is undervalued as a business driver (Filler et al., 2006). Generally speaking, two different approaches to diversity issues are used in Switzerland. First, the narration...
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