Edited by Hans Landström and Franz T. Lohrke
Chapter 7: The Historical Roots of Entrepreneurial Orientation Research
7. The historic roots of entrepreneurial orientation research Verona P. Edmond and Johan Wiklund INTRODUCTION Entrepreneurship is an ever evolving and maturing discipline within the organizational research family. Although the area of entrepreneurship is still relatively young in terms of empirical research, significant efforts have been made to develop the empirical grounding of the entrepreneurship field. One area of research in the field, entrepreneurial orientation (EO), has perhaps made the most significant empirical advances and has developed into a well-established construct within entrepreneurship research. EO and its intellectual roots constitute the focus of this chapter. Originating from the work of organizational and strategy scholars, EO refers to the strategy making processes of firms, processes which have been shown to lead to new entry (Lumpkin and Dess, 1996) and to enhance the performance of firms (Wiklund and Shepherd, 2005). EO has become a central concept in the domain of entrepreneurship and has received a substantial amount of theoretical and empirical attention (Covin et al., 2006). More than 100 empirical studies of EO have been conducted, including a recent meta-analysis of the relationship between EO and performance (Rauch et al., 2009). Viewed collectively, these studies point to at least three areas of agreement: (1) EO typically has positive effects on firm performance; (2) the measurement of EO is typically carried out using a scale developed by Danny Miller in 1983 and later refined by Covin and Slevin in their 1986 and 1989 works; and (3) the measurement instrument is technically sound and...
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