Chapter 5: Synchronisation of Seaborne Cold Chains
Jasmine Siu Lee Lam 1 Introduction Since its advent in the mid-1960s, containerisation has been responsible for integration within the transport chain (Brooks, 2000). In recent years, the maritime industry is progressing towards a lower degree of fragmentation. Different forms of integration have started to take place. It is not new to hear that various players in the supply chain work together to smoothe cargo and information flow. We also note that some major ocean carriers attempt to provide total logistics solutions to their customers. More and more ports and terminal operators position themselves as a platform connected to the various supply chain players. The increasing industry trend is to assume a more integrated approach. A few studies in the previous literature explicitly advocate supply chain integration in the transport context (Frankel, 1999; Islam et al., 2005; Lam, 2006, 2008). Lam (2006, 2008) considers container shipping from the supply chain perspective and specifically investigates the topic of container shipping supply chains. The idea is to manage container shipping as an integrated chain. It is suggested that the integration of a container shipping supply chain can bind the partners in a cooperative relationship that enables the organisations to accomplish their goals collectively and efficiently. This chapter presents a case study of the cold chain, a specific type of supply chain which deals mainly with the handling of temperature-sensitive products including perishable food, confectionery and pharmaceuticals. To the author’s knowledge, there are very few research papers devoted to this area. Van der...
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