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Creating Ecological Value An Evolutionary Approach to Business Strategies and the Natural Environment

An Evolutionary Approach to Business Strategies and the Natural Environment

Frank Boons

Firms adopt a wide variety of ecological strategies, ranging from the development of innovative products with reduced environmental impact to lobbying against governmental attempts to set standards for the way in which firms deal with the natural environment. This book explores this variety and is the first to provide a coherent evolutionary approach to the ecological strategies of firms.

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