How Events Create Ventures and Ventures Create Entrepreneurs
4. Sociology and experience The body social is many things: the prime symbol of the self, but also of the society; it is something we have, yet also what we are; it is both subject and object at the same time; it is individual and personal, as unique as a fingerprint or odour plume, yet it is also common to all humanity . . . . The body is both an individual creation, physically and phenomenologically, and a cultural product; it is personal, and also state property. (Anthony Synnott, 1993) INTRODUCTION A man squeezes a lemon over a salad he’s making for that evening’s dinner, and an errant drop lands in his daughter’s eye. She flinches, engaging in a behavior before she really knows the nature of what is in her eye, maybe before she even recognizes that something hit her in the eye. She’s simply, suddenly, and perhaps only slightly aware that something, whatever it is, has caused her discomfort. We find another man in another house similarly preparing a salad and likewise squeezing a lemon. This man’s daughter, on witnessing him, makes a face and shudders. She doesn’t like lemon juice, and she wants her father to know it. The difference between these brief sketches is the meaning behind each girl’s behavior. The first girl’s behavior has no meaning. She’s merely reacting, reflexively, to an impulse, perhaps conscious, perhaps not. The second girl’s behavior has meaning. She witnesses the lemon juice corrupting (in her opinion) an otherwise fine salad, disapproves, and enacts...
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