Entrepreneurship as Experience
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Entrepreneurship as Experience

How Events Create Ventures and Ventures Create Entrepreneurs

Michael H. Morris, Christopher G. Pryor and Minet Schindehutte

Do entrepreneurs create ventures or do venture experiences create entrepreneurs? The authors of Entrepreneurship as Experience propose that the answer is ‘both’. This important volume examines how individuals experience the creation of a venture as it happens and how that experience determines the types of entrepreneur and venture that ultimately emerge.
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Chapter 10: Applications of the Experiential Lens: Intuition, Effectuation, and Passion

Michael H. Morris, Christopher G. Pryor and Minet Schindehutte


10. Applications of the experiential lens: intuition, effectuation, and passion [S]ince [intuition] comes from some stratum of awareness just below the conscious level, it is slippery and elusive, to say the least. . . . New ideas spring from a mind that organizes experiences, facts, and relationships to discern a path that has not been taken before. Somewhere along this uncharted path, intuition compresses years of learning and experience into an instantaneous flash. (Roy Rowan, 1986) Sustaining, persevering, striving, paying with effort as we go, hanging on, and finally achieving our intention – this is action, this is pure effectuation in the only shape in which, by a pure experience-philosophy, the whereabouts of it anywhere can be discussed. (William James, 1912) INTRODUCTION How can the experiencing perspective inform some of the big issues being examined by entrepreneurship scholars? Throughout this volume, the entrepreneur has been approached as someone who encounters diverse streams of events while engaged in venture creation. Some of these events go unnoticed by the individual while others represent important, salient moments that can challenge the entrepreneur’s expectations and drive their behavior. Over time, these accumulated events assist the entrepreneur in interpreting new events as they are encountered. In this chapter, we select three significant topics from the contemporary entrepreneurship literature – intuition, effectuation, and passion – and re-examine them from an experience-based perspective. Sense-making and identity theories are also incorporated into the discussion, as they play a role in the linkages between experiencing and these other constructs. While we touch on how...

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