Entrepreneurship as Experience
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Entrepreneurship as Experience

How Events Create Ventures and Ventures Create Entrepreneurs

Michael H. Morris, Christopher G. Pryor and Minet Schindehutte

Do entrepreneurs create ventures or do venture experiences create entrepreneurs? The authors of Entrepreneurship as Experience propose that the answer is ‘both’. This important volume examines how individuals experience the creation of a venture as it happens and how that experience determines the types of entrepreneur and venture that ultimately emerge.
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Chapter 12: Conducting Research on the Entrepreneurial Experience

Michael H. Morris, Christopher G. Pryor and Minet Schindehutte


It is often recognized that entrepreneurship is to a great extent a form of art, a practice-oriented endeavor that requires a sensitive and committed engagement with a range of phenomena in the surrounding world. Still, much of the research and theory development favors large studies and positivist epistemology, where the liveliness of entrepreneurship tends to be suspended in favor of scientific rigor. (Henrik Berglund, 2007) INTRODUCTION George Berkeley (1685–1753) was an Irish clergyman and philosopher who famously wrote, “esse est percipi [to be is to be perceived].” Berkeley’s theory, called immaterialism or subjective idealism, stated that material objects do not exist except as ideas embedded in the minds of perceivers. While the specifics of Berkeley’s theory are not important to our present discussion, the reaction of Samuel Johnson, one of his contemporaries, to this theory is nevertheless illuminating. Johnson’s biographer writes: After we came out of the church, we stood talking for some time together of Bishop Berkeley’s ingenious sophistry to prove the non-existence of matter, and that everything in the universe is merely ideal. I observed that, though we are satisfied his doctrine is not true, it is impossible to refute it. I never shall forget the alacrity with which Johnson answered, striking his foot with mighty force against a large stone, till he rebounded from it, “I refute it thus.” (Boswell, 1953, p. 333) Researchers interested in the experience underlying entrepreneurship cannot help but think that Johnson won the debate, decisively. In today’s empiricist and positivist world,...

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