Entrepreneurship as Experience
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Entrepreneurship as Experience

How Events Create Ventures and Ventures Create Entrepreneurs

Michael H. Morris, Christopher G. Pryor and Minet Schindehutte

Do entrepreneurs create ventures or do venture experiences create entrepreneurs? The authors of Entrepreneurship as Experience propose that the answer is ‘both’. This important volume examines how individuals experience the creation of a venture as it happens and how that experience determines the types of entrepreneur and venture that ultimately emerge.
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Chapter 13: Toward New Insights and new Questions

Michael H. Morris, Christopher G. Pryor and Minet Schindehutte


In the beginning is the deed . . . We wish, then, to consider the surrounding lifeworld concretely, in its neglected relativity . . . the world in which we live intuitively . . . with its real entities . . . as they give themselves to us at first in straightforward experience . . . . Our exclusive task shall be to comprehend precisely . . . this whole merely subjective and apparently incomprehensible “Heraclitean flux.” (Edmund Husserl, 1936) INTRODUCTION The preceding chapters have addressed various aspects of an experience, the experience of entrepreneurship, and aspects of an experiential view of entrepreneurship (as opposed to an institutional, cognitive, behavioral, or other perspective). The term “experience” is tied to notions of immediacy, visibility, direct participation, and authenticity – it highlights the potential of the present and the everyday. The study of entrepreneurship as experience is situated within key concepts and trajectories of an interdisciplinary framework, where philosophy, anthropology, psychology, sociology, and phenomenology – both as a philosophy and a method – play key roles. Phenomenology is a form of philosophy that “emphasizes the attempt to get to the truth of matters, to describe phenomena, in the broadest sense as whatever appears in the manner in which it appears, that is as it manifests itself to consciousness, to the experience” (Moran, 2000, p. 4). Thus, phenomenology centers on the first-person experience – it entails intentionality, subjectivity, inter-subjectivity, consciousness, perception, awareness, and embodiment. Phenomenology is not simply introspection or inner experience. Rather, the Husserlian notion of intentionality endows experience with qualities of mine-ness and about-ness (Larkin et al., 2011) – it is my experience and it...

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