The Internationalisation of Mobile Telecommunications
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The Internationalisation of Mobile Telecommunications Strategic Challenges in a Global Market

Strategic Challenges in a Global Market

Peter Curwen and Jason Whalley

Based upon the very latest data available, the underlying premise of the book is that mobile telecommunications is such a fast-moving sector that operators are obliged to alter their international strategies as circumstances unravel without necessarily having a long-term master plan, and hence that opportunism is a hallmark of operators’ international strategies. This state-of-the-art overview of the internationalisation of mobile telecommunications will prove essential reading for academics and practitioners with a vested interest in technology, telecommunications and strategic management.
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Chapter 4: Structural and Strategic Adjustment in African Mobile Telecommunications

Peter Curwen and Jason Whalley

Extract

4. Structural and strategic adjustment in African mobile telecommunications 4.1 INTRODUCTION With market penetration at very high levels, especially relative to incomes, in most of Europe and increasingly in Asia and the Americas, the attention of mobile network operators was bound to be drawn towards the low penetration levels typically found in African countries.1 While certain individual countries such as China and the USA currently have more mobile subscribers than the whole of Africa, this is set to change as African mobile markets enjoy rapid growth. Mobile subscriptions in the whole of Africa passed the 200 million mark during 2007Q1, having added 60 million during the year to end-March 2007. The overall growth rate during calendar year 2006 is estimated at 45 per cent, well ahead of the 30 per cent recorded in the Middle East and the 38 per cent recorded in the AsiaPacific region, although such rapid growth is unlikely to be sustainable (Lennighan, 2007a). Western Africa is the fastest-growing sub-market but still has a fairly low overall penetration rate especially compared to Southern Africa. Algeria and Tunisia reached roughly 80 per cent penetration during 2007 – a rate comparable to developed countries in many other parts of the world – but Africa remains a continent of contrasts, with the likes of Sudan and Libya expected to struggle to exceed 20 per cent penetration.2 Notwithstanding such differences, the ever-wider prevalence of mobile communications across Africa has contributed significantly to improving tele-density levels. Indeed, mobile now underpins the...

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