The Internationalisation of Mobile Telecommunications
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The Internationalisation of Mobile Telecommunications

Strategic Challenges in a Global Market

Peter Curwen and Jason Whalley

Based upon the very latest data available, the underlying premise of the book is that mobile telecommunications is such a fast-moving sector that operators are obliged to alter their international strategies as circumstances unravel without necessarily having a long-term master plan, and hence that opportunism is a hallmark of operators’ international strategies. This state-of-the-art overview of the internationalisation of mobile telecommunications will prove essential reading for academics and practitioners with a vested interest in technology, telecommunications and strategic management.
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Chapter 5: Structural and Strategic Adjustment in European Mobile Telecommunications

Peter Curwen and Jason Whalley


5.1 INTRODUCTION On 1 May 2004, the European Union (EU) witnessed its single largest expansion when ten countries joined. The accession of these ten countries – Cyprus (South), Czech Republic, Estonia, Hungary, Latvia, Lithuania, Malta, Poland, Slovakia and Slovenia – not only irrevocably changed the EU but shifted the whole concept of ‘Europe’ further to the East and gave rise to speculation as to how far it could eventually encroach into parts of the world previously considered to be in some obvious senses ‘Asian’. Historically, the term ‘Eurasia’ was sometimes used and still is in some quarters, but it cannot be said to encompass a discrete region for the purposes of this book. At the time, the EU was already committed to welcoming two additional members into the fold, namely Bulgaria and Romania, and this duly took place on 1 January 2007. These countries will not be the last to join the EU – although Kosovo is excluded for now since not all EU countries accept its independent status – since there is still a queue of prospective entrants, but from the point of view of telecommunications there is no longer any useful purpose to be served in differentiating the EU from Europe as a whole. This chapter accordingly takes the view that Europe is a moveable feast that is moving constantly eastwards and south-eastwards. This makes it difficult to draw a line in the sand – for example, parts of Russia are clearly European while most of the country lies in Asia....

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