The Internationalisation of Mobile Telecommunications
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The Internationalisation of Mobile Telecommunications

Strategic Challenges in a Global Market

Peter Curwen and Jason Whalley

Based upon the very latest data available, the underlying premise of the book is that mobile telecommunications is such a fast-moving sector that operators are obliged to alter their international strategies as circumstances unravel without necessarily having a long-term master plan, and hence that opportunism is a hallmark of operators’ international strategies. This state-of-the-art overview of the internationalisation of mobile telecommunications will prove essential reading for academics and practitioners with a vested interest in technology, telecommunications and strategic management.
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Chapter 9: Internationalisation as of End-2007

Peter Curwen and Jason Whalley


9.1 INTRODUCTION Previous chapters have described internationalisation within the mobile telecommunications industry on a regional basis. The allocation of countries to particular regions, such as Turkey to Europe, was desirable because of the strong relationship between particular operators and particular countries. This is, however, no longer an appropriate way of structuring the discussion. As our objective is to analyse internationalisation on an industry-wide basis, this chapter brings together all of the international operators identified in the previous chapters and undertakes the analysis on a worldwide basis. As a consequence, a somewhat different division of the world into regions is employed in this chapter. One of the advantages of this division is that it allows the use of a region called the ‘Middle East’. Previously our interest in Middle Eastern operators has lain in their attempts to operate outside their domestic region and hence the region itself was not deemed worthy of a chapter by itself. The remainder of this chapter is structured as follows: the first section below outlines the methodology adopted and is followed by sections corresponding to each of the four dimensions of internationalisation that we have identified, namely: number of countries, psychic dispersion, number of proportionate subscribers and the location of these subscribers by region. These four dimensions are then brought together in a section that identifies the most internationalised mobile operator at the end of 2007. Conclusions are then drawn in the final section of this chapter. 9.2 METHODOLOGY As a consequence...

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