Strategic Challenges in a Global Market
Chapter 10: Dominant Operators in International Mobile Telecommunications: An Empirical Analysis
10.1 INTRODUCTION The issue as to which mobile operators are seeking to achieve a major international presence in the mobile telecommunications industry is essentially an empirical one which can be addressed primarily through their behaviour and to a lesser extent through their public comments. It has been established in Chapter 9 that, despite much anecdotal evidence to the contrary, no existing mobile operator can as yet truthfully claim to have a worldwide/global presence. However, it has become clear that operators have emerged, primarily in the Middle East, with highly ambitious acquisition programmes at precisely the point in history when the previously highlyacquisitive American operators have largely retreated back into their home market. Thus, we must reasonably assume that the mobile map of the world is being redrawn in a major way. Previous chapters took a more dynamic view covering a period of roughly ﬁve years from 2003 to 2007 inclusive. By so doing, diﬀerent aspects of internationalisation within the mobile telecommunications industry have been highlighted. The discussion of internationalisation within the Asia-Paciﬁc region in Chapter 3 drew attention to the diﬃculties that mobile operators face when it comes to building an international footprint. Given that mobile operators based outside the region have preferred to focus their attention on investment opportunities elsewhere, with the notable exceptions of Telenor and Vodafone internationalisation has largely taken the form of Asia-Paciﬁc based companies investing in AsiaPaciﬁc markets. In contrast, Middle-Eastern based operators are playing a prominent role in the...
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