Why do Consultants Perform Better than Academic Advisers?
Chapter 2: Consultants’ and Academics’ Views on Advice
2. Consultants’ and academics’ views on advice Consultants and academic advisers compete on the Dutch market for economic advice. Academics wonder why consultants enjoy success despite what they consider weak methodology, empty rhetoric and superficial analyses. Academic economists are paid less and have a smaller market share. Riddle-solving suggestions vary from the ironic – attributing supernatural powers to consultants by characterizing them as witch doctors (Clark and Salaman, 1996) – to the disrespectful – calling consultants “charlatans” (van Aken, 2001; Armbrüster, 2006, p. 2; Bloomfield and Danieli, 1995, p. 39). Consultants have distinguished different advice roles to serve their clients. Some suit academics: the expert role or the mental adventurer. Others, such as the process role, the docter role or the advocate, better fit consultants. If consultants consider someone a mental adventurer, their interest in research is great, but the relevance of that research is questionable, especially from the perspective of the client. Therefore analysts and researchers are ranked relatively low in the consultant hierarchy, which is expressed in their fee. Academic economists have also established a hierarchy in which pure academic research is ranked higher than academic advice or applied research (Frey and Eichenberger, 1993; Klamer, 2007, p. 42). A sign of this phenomenon is that theoretical academics do not cite academic advisers but academic advisers freely cite theoretical academics. Academic indicators of quality are citations by others and publications in peer-reviewed A-level journals. Theoretical academics thus work for an academic audience and strive to meet academic standards. These pure academics...
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