Voices, Preconditions, Contexts
Edited by Rafeal Ziegler
5. We call it work Philipp Albers and Holm Friebe This is the edited protocol of a conversation with Philipp Albers and Holm Friebe from the Zentrale Intelligenz Agentur (ZIA – Central Intelligence Agency), which took place in Berlin, on 17 June 2008. The ZIA is a virtual ﬁrm with projects in the commercial domain (mainly advertisement and marketing), and in the arts. A key development for the ZIA is the transformation of work, in particular from permanent employment to ﬂexible networks of self-employed people. Its mission is to co-design and contribute to this social change with new forms of collaboration. 5.1 ZENTRALE INTELLIGENZ AGENTUR (ZIA) Rafael Ziegler: The opening citation of your book manifesto, We Call it Work (Friebe and Lobo, 2006), is taken from Brecht’s Three-Penny Opera: ‘What is the murder of a man to the employment of a man?’ Please comment. The Employment of a Man and Self-Employment Holm Friebe: I am convinced now more than ever that the new generation, not least due to Web 2.0 and related developments, has learned how to take things into its own hands; its members can structure their days and their activities for themselves. Therefore this generation will neither understand nor appreciate the still dominating way in which work is constituted in Europe and in North America, and in all bigger economic organisations: for example, showing ‘face-time’ from nine to ﬁve, behaving opportunistically all the time and so on. There will be a very interesting conﬂict as soon as...
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