Winning Strategies for the 21st Century
Edited by Saïd Yami, Sandro Castaldo and Giovanni Battista Dagnino
Chapter 1: Coopetition: New Ideas for a New Paradigm
1. Coopetition: new ideas for a new paradigm Maria Bengtsson, Jessica Eriksson and Joakim Wincent INTRODUCTION Scholars and practitioners have repeatedly observed that the rules of the game in many industries have changed over the past decades. There is increasingly intense competition and a deep inclination towards interorganizational collaboration among firms (Powell, Koput and Smith-Doerr, 1996). A growing number of researchers have also noted that competition and cooperation often coexist and simultaneously influence the strategic operations of firms and other organizations (see for example Gnyawali, He and Madhavan, 2008; Walley, 2007), and the scholarly attention to simultaneous competition and cooperation (that is, to ‘coopetition’) has increased from the mid-1990s onward. The different lines of inquiry that have developed are many, and several definitions of the concept have resulted. Although the diversity of approaches and perspectives that have been suggested is extensive, Padula and Dagnino (2007) note that the contributions have not gone beyond acknowledging the existence of the phenomenon, naming it, and declaring its importance. There is great potential in outlining new directions and integrating current findings into a comprehensive framework. In this chapter, we aim to contribute to the development of such a framework based on a review of prior research, and thereby to begin to develop a paradigm of coopetition. In our review of prior research on coopetition, we acknowledge the broader literature on cooperation and competition to push and refine the boundaries of the concept of coopetition and to generate interesting and fruitful ideas for further research....
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