Art Entrepreneurship
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Art Entrepreneurship

Edited by Mikael Scherdin and Ivo Zander

This pioneering book explores creative and entrepreneurial processes as they are played out in the field of art. Nine original chapters by an international group of scholars take a detailed look at the sources of new art ideas, how they are transformed into tangible objects of art, make their way through often hostile selection environments, and ultimately go on to become valued and accepted by the general public. Making a number of original contributions at the crossroads of art and entrepreneurship, the book speaks to researchers across these fields, practicing artists interested in promoting and gaining acceptance for their work, as well as policymakers concerned with sustained dynamics of the art arena.
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Chapter 2: Artist Entrepreneurs

Katja Lindqvist


Katja Lindqvist Contemporary artists may resent being characterized as entrepreneurs, even though the conditions of being an artist today clearly call for an enterprising approach. There are some interesting similarities in the construction and perception of the Artist and the Entrepreneur that contradict the received idea of these characters as opposites rather than doubles, and these similarities will be explored in this chapter. For example, both the Artist and the Entrepreneur are ascribed essential roles for the welfare of society, but simultaneously have a hard time finding a clear position in economic descriptions of society (Gopakumar, 1995; Frey, 2002; Santagata, 2002; Skinner, 2006). Another characteristic common for both the Artist and the Entrepreneur is that they challenge contemporary conventions and norms. They do this in order to gain either professionally or privately, or both. But being entrepreneurial is not only about realizing new things or things in a new and challenging way – it is also about playing a social game and balancing innovation against acceptance (Lindqvist, 2007). The dynamics between innovation and novelty creation on one hand, as entrepreneurial and artistic core activities, and conventions on the other, will be discussed in this chapter, with a look at both theoretical conceptions and historical examples. Contemporary art is modern in the sense that artists are rewarded for rule-breaking within a rather strictly defined social space. If they trespass the boundary of this social space, they are sure to be questioned as to their artistic ethic, not to say the legality of...

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