Edited by Mikael Scherdin and Ivo Zander
Chapter 2: Artist Entrepreneurs
2. Artist entrepreneurs Katja Lindqvist Contemporary artists may resent being characterized as entrepreneurs, even though the conditions of being an artist today clearly call for an enterprising approach. There are some interesting similarities in the construction and perception of the Artist and the Entrepreneur that contradict the received idea of these characters as opposites rather than doubles, and these similarities will be explored in this chapter. For example, both the Artist and the Entrepreneur are ascribed essential roles for the welfare of society, but simultaneously have a hard time finding a clear position in economic descriptions of society (Gopakumar, 1995; Frey, 2002; Santagata, 2002; Skinner, 2006). Another characteristic common for both the Artist and the Entrepreneur is that they challenge contemporary conventions and norms. They do this in order to gain either professionally or privately, or both. But being entrepreneurial is not only about realizing new things or things in a new and challenging way – it is also about playing a social game and balancing innovation against acceptance (Lindqvist, 2007). The dynamics between innovation and novelty creation on one hand, as entrepreneurial and artistic core activities, and conventions on the other, will be discussed in this chapter, with a look at both theoretical conceptions and historical examples. Contemporary art is modern in the sense that artists are rewarded for rule-breaking within a rather strictly defined social space. If they trespass the boundary of this social space, they are sure to be questioned as to their artistic ethic, not to say...
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