Edited by Mikael Scherdin and Ivo Zander
Chapter 4: Opportunity Revelation: Cogitative Powers of the Brain
Mikael Scherdin This chapter argues for a broadened conceptual approach to early creation processes. By using both new findings in the field of neurosciences and a first-person case study of an artistic process, it specifically attempts to develop new conceptual labels for artistic and entrepreneurial processes as they unfold in the creative phases. It further illustrates how artistic insights may be applied in the general field of entrepreneurship, and in research on opportunity recognition processes in particular. To develop a broadened perspective on early creation processes, the chapter draws upon findings from the fields of neurosciences and neurophilosophy, and especially the concept of cogitative powers of the brain (Bennett and Hacker, 2003). These are powers that utilize abilities labelled Hammerdal, Sweden 50 M2508 - SCHERDIN PRINT.indd 50 26/01/2011 11:15 Opportunity revelation: cogitative powers of the brain 51 as belief, thinking, imagination, and mental images for the generation of new and unique knowledge. Even though neurosciences and neurophilosophy could be argued to be a remote source for the arts and entrepreneurship literatures, I will in due time show their relevance. I do not have any ambitions to contribute to the development of neurosciences or neurophilosophy, but claim that they can be used for feeding research in the fields of art and entrepreneurship, particularly those parts concerned with the understanding and conceptualization of early creation processes. The chapter uses an approach of: (1) a rough overview of relevant literatures on early creation processes, all the way from entrepreneurship research to neurosciences...
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