Art Entrepreneurship
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Art Entrepreneurship

Edited by Mikael Scherdin and Ivo Zander

This pioneering book explores creative and entrepreneurial processes as they are played out in the field of art. Nine original chapters by an international group of scholars take a detailed look at the sources of new art ideas, how they are transformed into tangible objects of art, make their way through often hostile selection environments, and ultimately go on to become valued and accepted by the general public. Making a number of original contributions at the crossroads of art and entrepreneurship, the book speaks to researchers across these fields, practicing artists interested in promoting and gaining acceptance for their work, as well as policymakers concerned with sustained dynamics of the art arena.
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Chapter 7: Distant Relations: Art Practice in a Global Culture

Morten Søndergaard

Extract

7. Distant relations: art practice in a global culture Morten Søndergaard The passion to know everything, to read everything, to give no quarter, no pretext, to the European, but also to know well what the European does not know and what he considers his own, the Popol Vuh and Descartes. And, above all, to demonstrate to the European that there is no excuse not to know other cultures . . . (Carlos Fuentes, 1980) The role of art in globalized culture is not so much a question of the market entering the art world as one might think. The market and the commercial strategies are, after all, only a very small part of Western Culture – for better and for worse, it is really Western humanism, not the market that is being globalized. This is the true meaning of a Global Culture: Western European Culture has reached its end station. On the approaching horizon completely new ways of looking at the world, construing reality, and understanding the way we think are emerging. . . distant relations are approaching each other. And they are not, as one might think, of the North American variety. If you explore the cultural history of both Europe and America, you will soon discover that distant relations are a leitmotif in the development of the so-called ‘Western’ humanistic culture. You only have to scrape off a few layers of the Greek and Roman cultures to realize that what we call the Middle East and North Africa today were once predominant in...

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