Art Entrepreneurship
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Art Entrepreneurship

Edited by Mikael Scherdin and Ivo Zander

This pioneering book explores creative and entrepreneurial processes as they are played out in the field of art. Nine original chapters by an international group of scholars take a detailed look at the sources of new art ideas, how they are transformed into tangible objects of art, make their way through often hostile selection environments, and ultimately go on to become valued and accepted by the general public. Making a number of original contributions at the crossroads of art and entrepreneurship, the book speaks to researchers across these fields, practicing artists interested in promoting and gaining acceptance for their work, as well as policymakers concerned with sustained dynamics of the art arena.
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Chapter 8: Art and Entrepreneurship, Apart and Together

Daved Barry


Daved Barry A central question in this volume has been “might entrepreneurship and art be related?”. . . with “might” meaning (1) are they? and (2) could they be? With respect to “are they?”, it turns out that there are a number of similarities. Schumpeter’s notion of creative destruction has been repeatedly brought up as a joining point, with many of the contributors noting that artists consciously seek something like this, while entrepreneurs sort of fall into it, stirring things up as they pursue their creations (BonnafousBoucher et al.; Lindqvist; Meisiek and Haefliger; Scherdin; Scherdin and Zander; all this volume). Both fields tend to be “norm and rule breakers” (Lindqvist, this volume). Both are involved with creation and creativity, with creation being the new-but-not-necessarily-useful and creativity being the new-and-necessarily-useful; thus newness and novelty play central roles in both entrepreneurship and art (Bonnafous-Boucher et al., this volume). Given the “start” character of each (both start-up and startle), the value of both the entrepreneur’s and artist’s contributions only becomes apparent over time (Lindqvist, this volume). I would also add that both constantly walk the line between newness, the workable, and that which “has legs” – ideas that stand out from the others, and can walk far and well. Although they sometimes look alike and employ the very same actors, art and entrepreneurship also exhibit considerable differences. Take intention as an example. Contemporary artists seek newness for its own sake – new views that others will find appealing because of their sheer difference. This search for difference...

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