Art Entrepreneurship
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Art Entrepreneurship

Edited by Mikael Scherdin and Ivo Zander

This pioneering book explores creative and entrepreneurial processes as they are played out in the field of art. Nine original chapters by an international group of scholars take a detailed look at the sources of new art ideas, how they are transformed into tangible objects of art, make their way through often hostile selection environments, and ultimately go on to become valued and accepted by the general public. Making a number of original contributions at the crossroads of art and entrepreneurship, the book speaks to researchers across these fields, practicing artists interested in promoting and gaining acceptance for their work, as well as policymakers concerned with sustained dynamics of the art arena.
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Chapter 9: Emerging Themes and New Research Openings

Mikael Scherdin and Ivo Zander


Mikael Scherdin and Ivo Zander In this summary chapter, we explore a number of salient themes and issues that have emerged throughout the various chapters of the book. We especially emphasize how the study of art and artistic processes raises new and relatively unexplored questions in the domain of entrepreneurship research, and how art and its processes provide a particularly suitable empirical arena for finding parts of the answers. In the concluding sections of the chapter, we also use insights from the individual chapters as a starting point for discussing policy on the art arena. We then finally turn the tables to offer some concluding thoughts on what practicing artists may learn from accumulated knowledge and insights in the domain of entrepreneurship research. OPPORTUNITY RECOGNITION AND DEVELOPMENT Until recently the entrepreneurship literature has frequently portrayed the processes of opportunity recognition and development as fairly instrumental, mechanistic, and linear (for example Herron and Sapienza, 1992; Ardichvili, Cardozo and Ray, 2003). Often, the sources of new business opportunities have been associated with exogenous events that open up for new technological and business developments (for example Peterson and Berger, 1971; Shane and Eckhardt, 2003; Sine and David, 2003), and the entrepreneur’s alert and more or less conscious search for new business ideas (Kirzner, 1979, 1985, 1997). New business opportunities have traditionally been seen as more or less understood by the individual entrepreneur, who then has to contend with uncertainty and adaptation in the development and commercialization phases. From the perspective of the artist,...

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