Neuroeconomics and the Firm
Show Less

Neuroeconomics and the Firm

Edited by Angela A. Stanton, Mellani Day and Isabell M. Welpe

The ideal firm has been studied over several centuries, yet little is known about what makes one successful and another fail. This pioneering book brings together leading researchers investigating the concept of the firm from a neuroscientific perspective.
Buy Book in Print
Show Summary Details

Chapter 7: Ovulatory Shifts in Women’s Social Motives and Behaviors: Implications for Corporate Organizations

Kristina M. Durante and Gad Saad

Extract

7. Ovulatory shifts in women’s social motives and behaviors: implications for corporate organizations Kristina M. Durante and Gad Saad INTRODUCTION More than ever before, women wield significant power and influence in today’s economy as consumers, employees and/or employers. In the USA, women control nearly 80 percent of all household spending decisions and women bring in at least half or more of the income in 55 percent of households (Barletta, 2007). Further, women now hold high-ranking positions in the workforce, some equal to or higher than that of men. In US corporations women constitute 50 percent of managers and professionals (ibid.). Worldwide, the number of women employed in the workforce grew by almost 200 million over the past decade. In 2007 there were 1.2 billion women in the workforce compared to 1.8 billion men (International Labour Office, Geneva, 2008), indicating that the gap is steadily closing. In the USA, women held 14.8 percent of the corporate board-appointed officer positions at Fortune 500 companies, and 12 women held the position of CEO in 2007 (Catalyst Census, 2007; Fortune, 2007). Currently, female enrollment in MBA programs worldwide has reached 30 percent and will likely continue to grow (Damast, 2007). As women’s spending power and role in the workforce strengthens, marketers and corporate managers stand to benefit from a better understanding of the dynamics of female social motivations and behavior. One important determinant of women’s behaviors, cognitions and emotions is the hormonal changes that occur across the menstrual cycle. Shifts in hormonal status across...

You are not authenticated to view the full text of this chapter or article.

Elgaronline requires a subscription or purchase to access the full text of books or journals. Please login through your library system or with your personal username and password on the homepage.

Non-subscribers can freely search the site, view abstracts/ extracts and download selected front matter and introductory chapters for personal use.

Your library may not have purchased all subject areas. If you are authenticated and think you should have access to this title, please contact your librarian.


Further information

or login to access all content.