Diversity and Relational Perspectives
Edited by Katerina Nicolopoulou, Mine Karataş-Özkan, Ahu Tatli and John Taylor
Chapter 7: Social Exclusion in Information Capitalism: A Study of Online Recruitment Advertisements in the Indian Software Industry
7. Social exclusion in information capitalism: a study of online recruitment advertisements in the Indian software industry C.M. Malish and P. Vigneswara Ilavarasan* Based on a content analysis of online job advertisements in the Indian software industry, the chapter argues that the dominant view of human capital as comprising educational qualification and technical skills and the increased meritocratic selection thesis are inadequate to understand the contemporary dynamics of the workplace in information capitalism. Though studies are available on the software industry workforce, rigorous and systematic understanding of qualities desired by the industrial sector, especially during the recruitment stages, is not available. This chapter attempts to fill the gaps. Observation suggests that increasing demand for personal qualities rather than achieved qualities might be limiting the participation of various socially marginalized groups in the ICT industry. Since the notion of human capital and meritocracy neglects social and cultural aspects, cultural capital is proposed as a useful tool to understand possible discrimination under information capitalism. This chapter is divided into six sections. The first section discusses the prevailing rhetoric notions of knowledge society along with its historical origins. Then it locates the development of the Indian information and communication technology (ICT) industry under the umbrella of broader concept of information capitalism and highlights the inadequacies of the present conceptualization of the emergence of the knowledge economy in India. It also explicates the rationale and significance of the present research. The second section deals with role of recruitment advertisements in modern private firms. The...
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