Edited by Michael Dietrich and Jackie Krafft
Michael Dietrich and Jackie Krafft 1.1 INTRODUCTION The title of this handbook makes reference to the economics of the firm and the theory of the firm. The economics of the firm characteristically concerns itself with issues of firm internal structure, organization and boundaries. The theory of the firm analyses behaviour and strategies in particular market contexts. Traditionally within economics these are viewed as separate spheres of analysis. What happens inside the firm has long been studied independently of what composes the details of the competitive environment of the firm and, alternatively, market strategies emerge from a firm conceived as a black box. An early statement of this separation is provided, for example, by Penrose (1959): ‘we shall not be involved in any quarrel with the theory of the “firm” as part of a theory of price and production, so long as it cultivates its own garden and we cultivate ours (ibid., p. 10). And to reinforce the same point: ‘The economist’s “main conceptual schema” is designed for the theory of price determination and resource allocation, and it is unnecessary and inappropriate to try to reconcile this theory with “organization theory”’ (ibid., p. 14). In a similar vein, but from a different tradition, Williamson (1985) suggests that exogenous technologically separable units exist, which are characterized by some degree of asset specificity. Exchange between these units takes place with resulting transaction costs. The minimization of these costs then results in firm organization and more generally institutional development. Without wishing to undermine...
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