Edited by Graeme A. Hodge, Diana M. Bowman and Andrew D. Maynard
Karinne Ludlow and Peter Binks While a picture may be worth a thousand words, the frame is also influential to our understanding of the depicted scene. It is well known that the framing of a problem is influential to the approach taken to the problem.1 ‘Framing’ is used here to refer to ‘the process by which people develop a particular conceptualization of an issue or reorient their thinking about an issue’ (Chong and Druckman, 2007: 104). As Hanke et al. (2002: 7) note ‘how individuals frame a dispute has implications for how they see the dispute unfolding and whether and how they envision it being resolved’. Changing the frame can change the way an issue is seen and therefore approached. For example, changing the framing of the problem of global pandemic from a public health issue to one of trade or national security, changes expectations of which international bodies should respond to the problem, in turn changing the way we expect the problem to be approached and the forms of response adopted. The problem of the recent human swine flu pandemic could have been framed as an issue only of human health requiring a response from international organizations such as the World Health Organization (WHO) and national organizations responsible for public health. However, some of the 50 jurisdictions that responded to the problem by prohibiting the import of pigs into their jurisdiction for a period, did so because they characterized the issue, at least partly, as a ‘trade’ concern (Reuters,...
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