Governance of Digital Game Environments and Cultural Diversity
Show Less

Governance of Digital Game Environments and Cultural Diversity

Transdisciplinary Enquiries

Edited by Christoph Beat Graber and Mira Burri-Nenova

This innovative book provides transdisciplinary analyses of the nature and dynamics of digital game environments whilst tackling the existing fragmentation of academic research.
Buy Book in Print
Show Summary Details

Chapter 7: State Aid for Digital Games and Cultural Diversity: A Critical Reflection in the Light of EU and WTO Law

Christoph Beat Graber

Extract

7. State aid for digital games and cultural diversity: a critical reflection in the light of EU and WTO law Christoph Beat Graber* INTRODUCTION Digital games are fascinating and are rapidly becoming a major attraction for a new generation of media consumers. This is a phenomenon that public service broadcasters have also noticed. In order to tie young audiences to their programmes they are expanding into the world of interactive online games. An example is Ski Challenge 08, an interactive online game which allows the player to virtually hit the slopes of the five most spectacular downhill races of the Ski World Cup.1 The game was offered by SRG and ORF, i.e. the Swiss and the Austrian public service broadcasters. It was presented by the broadcasters and their sponsors on independent webpages,2 but the broadcasters placed advertisements for the game in their official webpages.3 For the 2008 * The author would like to thank Mira Burri-Nenova, Aphra Kerr and Sacha Wunsch-Vincent for comments on an earlier draft of this chapter, Aleksandar Rusev and Thomas Steiner for research assistance and Susan Kaplan for editorial assistance. The support of the Ecoscientia Foundation is gratefully acknowledged. 1 See ‘1000 Stürze im fiesen Brüggli-S’, Tages-Anzeiger, 9 January 2008. 2 Gamers in Switzerland and Austria registered with their national broadcaster in order to be allowed to participate online in a multiplayer competition on a national and international level. Lists on the broadcaster’s webpages showed the best performances and indicated with a national flag...

You are not authenticated to view the full text of this chapter or article.

Elgaronline requires a subscription or purchase to access the full text of books or journals. Please login through your library system or with your personal username and password on the homepage.

Non-subscribers can freely search the site, view abstracts/ extracts and download selected front matter and introductory chapters for personal use.

Your library may not have purchased all subject areas. If you are authenticated and think you should have access to this title, please contact your librarian.


Further information

or login to access all content.