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Innovation and Commercialisation in the Biopharmaceutical Industry
Creating and Capturing Value
Bruce Rasmussen
This path-breaking book addresses the ongoing implications for traditional pharmaceutical companies and biopharmaceutical start-ups of the realignment of the industry knowledge-base. The theoretical approach draws on the modern theory of the firm and related ideas in order to better define the concept of the business model, which is employed to guide the case studies and empirical analysis in the book.
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Chapter 16: Implications for Industry Structure
Bruce Rasmussen
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