Chapter 10: Summary
THE ERA OF IDEOLOGY The modern business world suffers from a chronic lack of vision and exciting new theories, especially in the face of corporate supervision and firms becoming more alike (Koźmiński, 2004; Nogalski and Dadej, 2008). New ideas are needed that allow for at least some partial differentiation and prove the uniqueness of each management board. Ideology thus, plays a more important role in modern management. Even though traditional literature mostly points to the types of control in specific kinds of organizations (economic control in business entities, ideological control in political ones), in reality very often we are faced with mixed models (Czarniawska-Joerges, 1988). Normative control, as discussed before, is entering all kinds of organizations irrespective of their basic principle. Ideologies are by nature tools that are used to uphold one’s status and legitimize the organizational rivalry over resources. They are composed of belief and value systems, then strengthened and communicated through enculturation. Using persuasion and propaganda leads to justification of the status quo and the reinforcement of organizational roles that are then played by representatives of the various occupational groups. Quite obviously, each organization is a battlefield of overlapping and contrasting ideologies. In some sense, these battles manifest the broader cultural conflict, but nevertheless are worth differentiating, as they focus more on daily practices and justify the present status quo, as well as often being based on ad hoc rhetoric (Bledstein, 1976). Therefore, it is worth noting that (Salaman and Thompson, 1980, p. 232) ideology functions...
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