Process, Practice and Policy
Edited by Colette Henry and Anne de Bruin
Chapter 3: Socializing Creativity: Entrepreneurship and Innovation in the Creative Industries
3. Socializing creativity: entrepreneurship and innovation in the creative industries Calvin Taylor INTRODUCTION Accounts of the growth and development of the creative industries have increasingly emphasized the social nature of their typical forms of entrepreneurship and innovation. This not only distinguishes them from other industrial sectors but also locates them theoretically and conceptually within wider notions of the ‘associational economy’ (Cooke and Morgan, 1999). This emphasis is made in a wide range of academic literatures, reflecting a growing interest in relationality and sociality: for example, in entrepreneurship studies (the role of social interaction in the formation of trust and the management of risk); in management and organizational studies (the role of social interaction in constructing knowledge and learning organizations); in regional studies (the role of proximity and clustering in the promotion of innovation); and in social geography (the role of social interaction in constructions of place and locale). The practical consequence of this insight can be readily detected in the wealth of creative industries business support initiatives that are based on it, for example networking activities, web-resources based on social networking principles, mentoring and leadership development initiatives and contract brokerage which in turn are a product of a tendency, especially apparent in UK policy discourse, to locate the creative industries within the national innovation system as a resource capable of delivering competitive advantage (Work Foundation and NESTA, 2007; DCMS, 2008a). Analysis has, however, moved beyond the systems approach to examine the specific social conditions necessary for the promotion of creativity...
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