The Heart of Teaching Economics
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The Heart of Teaching Economics

Lessons from Leading Minds

Simon W. Bowmaker

This unique monograph comprises a collection of interviews conducted face-to-face with leading economists at universities throughout the United States. Presented with the singular opportunity to reflect on and share their wisdom and experience, the 21 interviewees discuss how they interpret, understand and practice their role as teachers. In addition to providing lessons that will inform the way others teach, the interviews shatter the illusion that teaching and research are strictly independent and competing activities.
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Chapter 1: Principles of Microeconomics

Robert Frank


Robert Frank Robert Frank was born in Coral Gables, Florida in 1945 and obtained a BS in mathematics from the Georgia Institute of Technology in 1966 and an MA in statistics and a PhD in economics from the University of California at Berkeley in 1971 and 1972 respectively. He joined Cornell University as an Assistant Professor of Economics in 1972 and has remained there ever since, currently serving as the Henrietta Johnson Louis Professor of Management and a Professor of Economics. During this time, he has also served as Chief Economist at the Civil Aeronautics Board (1978–1980), Fellow at the Center for Advanced Studies in the Behavioral Sciences, Stanford (1992–1993) and FrenchAmerican Foundation Professor of American Civilization at l’Ecole des Hautes Etudes en Sciences Sociales in Paris (2000–2001). At Cornell, Professor Frank teaches an undergraduate course in Introductory Microeconomics and an MBA course in Microeconomics for Managers. In 2004, he received the Russell Distinguished Teaching Award from Cornell’s Johnson School of Management’s fifth-year reunion class and in the following year received the School’s Apple Distinguished Teaching Award. Professor Frank’s research interests are behavioral economics and applied microeconomics, and his work has been published in numerous journals, including the American Economic Review, Econometrica, Journal 3 M2372 - BOWMAKER TEXT.indd 3 29/9/10 11:36:31 4 The heart of teaching economics of Political Economy, Journal of Monetary Economics, and Journal of Economic Perspectives, among others. His books include, Falling Behind: How Rising Inequality Harms the Middle Class (University of...

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