Back to the Future
Chapter 13: Corporate Social Responsibility: An Institutional Approach
1. INTRODUCTION Over the past two decades much has been written on the subject of corporate social responsibility (CSR). From an international business (IB) perspective, several papers in a recent focused issue of the Journal of International Business Studies (JIBS) reviewed some of the firm specific organization and strategic managerial issues and challenges posed by them (Eden et al., 2006). A more multifaceted and interdisciplinary approach is taken by van Tulder and van der Zwart (2006). They view CSR as part of a business–society management nexus, which has become more varied and complex as a result of globalization.1 The ethical implications of CSR have been addressed by several scholars such as Sethi (2003a, 2003b), van Marrewijk (2003), Kolk and van Tulder (2004) and Garriga and Mele (2004). In this chapter, we shall attempt to integrate these various approaches to CSR by relating each to the ‘big picture’ now emerging in IB scholarship. In so doing we shall suggest that this can best be done by embracing a more institutional perspective on the subject. 2. THE BIG PICTURE The unique issue addressed by IB scholars, from each of the disciplines comprising this distinctive field of study, relates to the determinants of the cross border value added and transactional activities of firms; the strategies of such firms in identifying and pursuing these activities; and the effects which such activities may have on their objectives and those of other actors, including national governments, affected by their actions. Such activities may take the...
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