China’s Creative Industries Copyright, Social Network Markets and the Business of Culture in a Digital Age
Copyright, Social Network Markets and the Business of Culture in a Digital Age
Chapter 7: Conclusion: Transition Phase or a Sign of Things to Come?
7. Conclusion: transition phase or sign of things to come? In this book I have argued that social network markets and consumer creativity and entrepreneurship are important forces in the production and commercialization of cultural commodities in the twenty-first century. I have also argued that spaces between policy and practice are functioning as key sites for the generation of new knowledge and the evolution of new approaches to the business of culture in a digital age. The global circulation of content, technological transformations and new possibilities for networked creation and distribution are helping to drive innovation and growth in China’s creative industries. The same phenomena are also creating new challenges for businesses, policymakers, academics and consumers, all of whom are struggling to understand and navigate the complex, changing dynamics of creative production and consumption. Since the establishment of the World Intellectual Property Organization (WIPO) in 1970, the breadth, scope and terms of global intellectual property protection have expanded steadily (Boyle 2004). As policymakers, businesses and users jostle to optimize their interests in a rapidly changing social, economic and technological landscape, debates about how the rights of those who invest in creative production should be protected and how the benefits to society of creativity and innovation might be maximized are taking on new significance. Increases in the value of intellectual property-related trade have been associated with pressure for developing nations to adopt higher standards of IPR protection (Drahos and Braithwaite 2002). In many instances access to the benefits of international trade...
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