- Elgar original reference
Edited by Richard Seymour
K. Kumar and Jarrod Ormiston Case study research focuses on ‘understanding the dynamics present within single settings’ (Eisenhardt, 1989, p. 533) and can involve either single or multiple cases. Case studies can be employed retrospectively or prospectively, and utilise quantitative or qualitative data or both (Zucker, 2009). As a research strategy, case study research is appropriate when the phenomenon has been underexplored or when dominant theoretical discourse requires re-evaluation (Ghauri, 2004). As noted by Yin (2003, p. 1): ‘case studies are the preferred strategy when “how” or “why” questions are being posed, when the investigator has little control over events and when the focus is on a contemporary phenomenon within some real-life context’. The strategy should therefore be considered appropriate when ‘thick description’ is required to elucidate meaning (Lincoln and Guba, 2002). The case study has much to offer the nascent field of social entrepreneurship given the current stage of theoretical underdevelopment. Additionally the complex nature of social entrepreneurship and the dynamic environments in which it takes place raises the importance of rich description and contextual depth, both of which are qualities of case study research. The flexibility and iterative nature inherent in case study research supports the study of social phenomena such as social entrepreneurship that are emerging outside of the dominant organisational frameworks. This chapter provides researchers with the basics for using case studies as a research strategy. The first part of this chapter will present a brief overview of case study literature and insights from specialists in...
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