Handbook of Research on Sport and Business
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Handbook of Research on Sport and Business

Edited by Sten Söderman and Harald Dolles

This Handbook draws together top international researchers and discusses the state of the art and the future direction of research at the nexus between sport and business. It is heavily built upon choosing, applying and evaluating appropriate quantitative as well as qualitative research methods for practical advice in sport and business research.
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Chapter 7: Regulation and the search for a profitable business model: a case study of the English football industry

Geoff Walters and Sean Hamil


The fundamental reason why research is undertaken is to increase knowledge and understanding. When deciding upon a research project, there are a number of important choices that have to be made within the early stages of the research process. These include the nature of the data that will be collected, how it will be collected, the sources from where the data will be collected and how it will be analysed (Easterby-S mith et al., 2008: 82). These choices will influence the choice of research strategy that will act as a framework for the research process. One such research strategy that is popular in social science research is the case study. The objective of this chapter is twofold. First, it aims to illustrate when, why and how the case study strategy can be a relevant approach for sport management research. It discusses how the case study strategy can be applied across competing epistemological positions (ibid.) and how a case study can also draw on multiple data collection methods. This will lead into the discussion of why the case study strategy is relevant to the study of sport management. This is particularly relevant given that the use of the case study strategy has become increasingly popular in sport management research (also in this volume, Dibben and Dolles, 2013; Gratton and Solberg, 2013; O’Reilly, 2013; Skille, 2013).

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