A Practitioner Handbook on Evaluation
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A Practitioner Handbook on Evaluation

Edited by Reinhard Stockmann

This comprehensive Handbook serves as an excellent reference manual providing answers to virtually every conceivable question that can arise during the planning and implementation process of an evaluation.
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Chapter 5: Evaluation Designs

Wolfgang Meyer


Wolfgang Meyer In the previous chapter the individual steps to be taken into account in planning and conducting evaluations were described. This chapter contains a more detailed presentation of how the individual evaluation tasks can be accomplished and what needs to be considered in doing so. We dip into the pool of empirical social research knowledge and look at the features to which attention needs to be paid in evaluations. As has already been emphasized in Chapter 2, evaluation is more than just a variety or subspecies of empirical social research; with its primary emphasis on ‘usefulness’ and its orientation towards the needs of clients and stakeholders, it calls for compliance with special standards, procedures and practices. In doing so it avails itself of the procedures and methods of empirical social research, although it is neither feasible nor necessary to present these techniques in detail here. For the practical development and application of the individual procedures and instruments (for example, experimental design or design of a questionnaire or interview guide), we must refer the reader to the relevant literature. Here we shall be drawing attention predominantly to the peculiarities to be taken into account in the context of evaluations. As shown in Chapter 4, it is necessary when preparing an evaluation to plan the procedure for collecting and compiling data which are to serve as the basis for the assessment of the measures, projects, programmes, strategies or other evaluation objects with care. This not only centres around the operational sequence,...

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