Edited by Reinhard Stockmann
Chapter 6: The Social Context of Evaluation
Tasso Brandt Evaluations are usually embedded in a social environment in which different groups of people encounter one another, each group having its own different perspectives and interests. This chapter concerns itself with the implications of this for the evaluator. These implications must be taken into account if evaluations are to go as smoothly as possible and the greatest possible benefit is to be obtained from their findings. The aim is to sensitize the reader to potential areas of conflict which can crop up in the course of evaluations. Section 6.1 provides an overview of the social context of evaluations, characterized as it is by various groups of actors (stakeholders), who may influence an evaluation and, at the same time, be influenced by it. Against this backdrop, the relationship between evaluators and stakeholders is of great significance in planning and conducting evaluation projects (see section 6.2). Evaluators can play various different roles in this context, each of which results in different implications for the evaluation process (see section 6.2.1). Regardless of the various possible roles among evaluators and stakeholders, the communication between them is a major influencing factor for the success of an evaluation project. In section 6.2.2 we look at possible interference factors and limitations of evaluations, typical criticisms levelled at evaluations and evaluators, and the question of how to deal with conflicts. The need to interact and communicate with the stakeholders results in high demands being made on evaluators’ social and personal competences which, combined with other areas...
You are not authenticated to view the full text of this chapter or article.
Elgaronline requires a subscription or purchase to access the full text of books or journals. Please login through your library system or with your personal username and password on the homepage.
Non-subscribers can freely search the site, view abstracts/ extracts and download selected front matter and introductory chapters for personal use.
Your library may not have purchased all subject areas. If you are authenticated and think you should have access to this title, please contact your librarian.