- Elgar original reference
Edited by Reinhard Stockmann
10 Reporting Vera Hennefeld and Ralph Meiers This chapter discusses reporting in the context of evaluations. It identifies the various reporting activities and offer tips on how to implement them in practice. Section 10.1 emphasizes the importance of reporting in the course of an evaluation process. The requirements oral and written reporting should meet and the goals pursued with the measures are listed and explained. In accordance with the understanding of evaluation on which this book is based, ‘reporting’ is deemed to comprise all activities which serve the exchange of information between the various stakeholders. In section 10.2 the individual reporting activities involved in the implementation of an evaluation are listed and advice offered on how to carry them out. It becomes clear that oral presentation and written reports are the central instruments of reporting. Section 10.3 thus begins by dealing with some fundamental principles to which attention should be paid in presentations. Furthermore, the structure of the contents and various techniques for the backup of oral presentation are discussed. Finally, section 10.4 explains how evaluation reports are usually laid out, which components are essential and what aspects, in particular, need to be taken into account when writing such reports. The aim of this chapter is to enable evaluation clients to judge the quality of reporting. Contractors can use this chapter either to optimize their own reporting or simply as a checklist. 10.1 THE AIMS OF REPORTING AND THE REQUIREMENTS IT SHOULD MEET The term reporting is often used with...
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