A Narrative Approach to Business Growth
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A Narrative Approach to Business Growth

Mona Ericson

Mona Ericson conceptualizes business growth using a participatory narrative approach, adopting story-like representations of growth activity. This approach emphasizes the use of description, conceptualization, knowledge sharing and interpretation. It connects the subject and the researcher allowing the latter to better understand the actual practice of growing a business, while also extending the study to the novice and general reader alike.
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Chapter 5: Involvement in Merger Activities

Mona Ericson


The generation shift took place in 1987. Bengt and Ann-Charlotte Adolfsson gained total control by purchasing 100 percent of the Hilding Anders shares from Olle and Britta Andersson. The turnover was SEK62 million at the time. Bengt Adolfsson assumed the position of CEO and Ann-Charlotte continued to work in the office in Hästveda where the headquarters remained until 2001. Several changes in the organizational structure and production were accomplished over the years. Under the ownership of the Adolfsson family, turnover increased steadily while profitability was maintained. When we took over the company in 1987 a restructuring of the operations took place. For a considerable period of time, production had focused on bedsteads with the mattress product playing a minor role. On the basis of economic calculations, we decided to revise the production concept. More effort put into mattress production would augur well for the future, we thought. Improving the production concept meant, among other things, an increased degree of automation. Robots were installed, performing complicated series of tasks automatically. As a result of the use of a more sophisticated production technique, a bed was put together within one minute. (Bengt Adolfsson, personal communication, 26 April 2006) With the new CEO, the focus on the market strengthened, as Tomas Modén, former supervisor and from 2008 production manager, emphasizes: When Bengt became the CEO, things changed. When he took over after Olle I was foreman and supervisor. With the new CEO, market-orientation became more important and we attracted new customers....

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