A Narrative Approach to Business Growth
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A Narrative Approach to Business Growth

Mona Ericson

Mona Ericson conceptualizes business growth using a participatory narrative approach, adopting story-like representations of growth activity. This approach emphasizes the use of description, conceptualization, knowledge sharing and interpretation. It connects the subject and the researcher allowing the latter to better understand the actual practice of growing a business, while also extending the study to the novice and general reader alike.
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Mona Ericson


1. It should also be mentioned that the ‘account’ concept is closely related to story and narrative. It was developed by sociologists in the 1970s. ‘Account’ was employed in studies on how individuals verbally experienced unanticipated or deviant behavior. Scott and Lyman (1968: 46) define account as ‘a linguistic device employed whenever an action is subjected to valuative inquiry.’ Influenced by the argument put forward by Goffman (1959), that people present themselves in a self-protective manner, sociologists argued that account provides an excuse for a certain behavior. Account-making processes too were examined. These were thought to be of help when dealing with major life events and in hindering psychosomatic illness (Orbuch, 1997). Academy of Management Journal, Administrative Science Quarterly, American Sociological Review, Entrepreneurship Theory and Practice, Journal of Business Venturing, Journal of Management, Journal of Management Studies, Journal of Small Business Management, Management Science, Organization Science and Strategic Management Journal. I discuss dualism and its relation to duality in Ericson (2004). Life-cycle models are further discussed in Ericson (2007) in reference to growing and aging, and the evolutionary imperative. Formed by trust, commitment and compatibility, social capital constitutes a productive resource. Trust facilitates exchange among alliance partners. Commitment refers to the creation of a structure that constrains opportunism and makes the partner look to long-term gains, forgoing short-term losses. Compatibility depends on how well internal and external resources supplement each other and on positive synergies released between the resources (Moore, Autry and Macy, 2007). To avoid repeating earlier work in...

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