Competitiveness of the ASEAN Countries
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Competitiveness of the ASEAN Countries

Corporate and Regulatory Drivers

Edited by Philippe Gugler and Julien Chaisse

In an age of increased necessity for competitiveness of nations and at a time when the world economy is facing recession, this book explores the possible trajectory of ASEAN – arguably one of the most dynamic areas in the world – as a regional economic and political bloc. The expert contributors address the industrial competitiveness of ASEAN and analyse the role of MNEs against the background of the challenges of integration. They illustrate that regional integration will only be a success if ASEAN’s linkages are broadened with global partners through negotiations of Free Trade Agreements. The book concludes that although much still remains to be done, and many promises are still to be unveiled, ASEAN’s ‘coming of age’ is an historic milestone.
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Chapter 2: The Competitiveness of the ASEAN Economies: Business Competitiveness and International Challenges

Philippe Gugler and Pavida Pananond


Philippe Gugler and Pavida Pananond1 INTRODUCTION Since its beginnings in 1967, the Association of Southeast Asian Nations (ASEAN) has served as a strong core for regional integration in Asia.2 As a regional grouping whose initial purpose was more security-related than economic, the significant changes brought about by the end of the Cold War and the deepening of globalization make it necessary for ASEAN to reassess its future direction (Chaisse and Gugler, 2009). From being a region whose main focus was on politico-security matters right up until the late 1980s, ASEAN now needs to evolve into a regional grouping with a more comprehensive range of regional issues. It was not until the early 1990s, and especially after the 1997 economic crisis, that ASEAN members agreed that its economic agenda should receive a substantially enhanced focus. As explained by Julien Chaisse and Philippe Gugler in Chapter 1, the ASEAN Free Trade Area (AFTA) and the ASEAN Investment Area (AIA) served this purpose. In addition, ties between member countries are expected to accelerate ASEAN trade and investment cooperation and integration as argued by Siow Yue Chia in Chapter 5. The increased regional integration, together with other economic liberalization schemes, has enabled ASEAN to become more deeply involved in global economic competition. With the increasing role of fast-growing and large emerging economies like Brazil, Russia, India and China,3 ASEAN member countries are faced with intensified competition from developed and developing countries alike. A serious concern for the ASEAN economies should thus be how...

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