(De)Mobilizing the Entrepreneurship Discourse
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(De)Mobilizing the Entrepreneurship Discourse

Exploring Entrepreneurial Thinking and Action

Edited by Frederic Bill, Björn Bjerke and Anders W. Johansson

This unique and fascinating book takes a critical look at aspects of the prevalent entrepreneurship discourse and presents several substantive new theories, prescribing what should be abandoned (demobilization) and what should be adopted or given a more central position (mobilization).
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Chapter 2: Constructing P(e)ace-makers for Women’s Enterprise

Pernilla Nilsson


Pernilla Nilsson Go out in the world, but you can start with Sweden. Spread your experience, your joy, and your knowledge. We will see to it that many women are mentioned when women enterprisers are asked for, and not just a few. Thanks for taking part in this! (Maud Olofsson, the Swedish Minister of Enterprise and Energy, speech at the inauguration of the Embassy for Women’s Enterprise, 23 May 2008, in Stockholm) The Foucauldian in me says there is no one site from which to struggle effectively. There have to be many, and they don’t need to be reconciled with one another. (Judith Butler interviewed by Peter Osborne in A Critical Sense: Interviews with Intellectuals (1996, p. 123) INTRODUCTION With an Embassy we can widen our involvement and achieve synergies when it comes to politics, assistance, defense and culture, et cetera. There is a lot to do and we are very enthusiastic about the task, while at the same time we have great respect for it. The quote comes from Svante Kilander, the Swedish Ambassador in Afghanistan, commenting upon the inauguration of the Swedish Embassy in Kabul, 31 October 2008. Due to the political circumstances in this region, the inauguration was not officially announced. The fact that Carl Bildt, the Swedish Minister of Foreign Affairs, was on his way to Kabul to take part in the event, was kept a ‘top secret’ until his arrival (Swedish Ministry of Foreign Affairs, 2008).1 At the time when I read about the...

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