Time, Timing, Space and Place in Business Action
7. Entrepreneurial action and environment Green, eco-friendly, carbon neutral – these are amongst the top buzzwords of today. In all aspects of life we hear a lot about saving the environment and reducing carbon emissions, but what does that mean in relation to entrepreneuring practice? With more and more companies transforming all or part of their businesses into ‘green’ ventures, the question ‘What does greening mean in an entrepreneurial context?’ arises. In the growing movement toward green businesses, the role of the entrepreneur still remains little studied. Therefore, entrepreneurs accepting responsibility for the impacts they have on air, land, water and fellow humans is the issue to be discussed in this chapter. The chapter will discuss what it means to be green in entrepreneurial thinking by outlining some of the previous studies and identifying some key issues. The chapter then moves on to a discussion of extended responsibilities: that of corporate social responsibility (CSR) when it is taken seriously. Finally, the phenomenology of green- and CSR-oriented entrepreneuring practice in time, timing, space and place will be discussed. The concepts of green entrepreneuring, environmental entrepreneurs and, more recently, ecoentrepreneuring are relatively new ones. Entrepreneurs create and extract value from various situations and by including environmental and social concerns extend the obligations. Consequently, green- and socially oriented entrepreneurs are including concerns for the natural environment and fellow humans in their activities – in the local community surrounding the operation as well as at distance somewhere else and later. Studies linking green associations into...
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