A Guide for Future Research, Collaboration and Review Writing
Edited by Deborah E. de Lange
Chapter 3: MNCs’ Social, Ethical and Legal Responsibilities (Corporate Social Responsibility)
* Bobby Banerjee, Timo Busch, Tom Cooper, Daina Mazutis and Josephine Stomp OVERVIEW BY TOM COOPER Corporate Social Responsibility The Corporate Social Responsibility (CSR) group started with asking, what are the big questions that we need to be examining in the field? Addressing these led to a discussion about the current state of the CSR literature and existing gaps. In our overview, which follows, we are more interested in identifying rather than understanding the effects of the gaps. We believe that identification of the gaps in the CSR literature is the more pressing concern for academic researchers and is needed to fully develop the field. Themes in the Academic Corporate Social Responsibility Literature The CSR group identified four broad themes that describe the CSR literature. The first was rhetoric versus reality in how organizations are managing CSR. The second theme related to how the academic literature views CSR from both a negative and positive standpoint. The third theme emerging was about changing the ‘usual’ in ‘business as usual’. Lastly, a theme emerged around the need for a holistic understanding of what CSR is, its implications for management, as well as future trends. Figure 3.1 depicts our view of the CSR field and gaps in the literature. The figure is explained below. Theme 1 – rhetoric vs. reality In our review, the dichotomy of rhetoric versus reality was the initial theme that defines the CSR academic field. Most of the CSR academic literature * Facilitators: Oana Branzei and Patricia Gonçalves Vidal. 47 M2414...
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