A Guide for Future Research, Collaboration and Review Writing
Edited by Deborah E. de Lange
Chapter 5: Environmental Innovation and Talent
* Claire A. Simmers, Amanda Bullough, Mary S. Finney, Dean Hennessy, Laurie Ingraham and Olga Hawn OVERVIEW BY CLAIRE A. SIMMERS The scope of the Environmental Innovation and Talent subfield of green international management studies centers on four key questions. The first question is, why, where, and how do firms incorporate environmental innovation and strategies? The second question is, what are the firm’s talent, resources and competency needs for environmental innovation? The third question is how do external stakeholders impact environmental innovation? The fourth question is, how do multidisciplines and methods contribute to our understanding of environmental innovation? The current state of the literature on why, where, and how firms incorporate environmental innovation strategies divides into four areas (Wiklund and Shepherd, 2003; Reinstaller, 2005; Chen, 2008; Horbach, 2008; Tello and Yoon, 2008; Del Río, 2009). Firms environmentally innovate because of supply-driven motivations, focusing on operational aspects aimed at extracting cost efficiencies. Demand motivations from customers and concerns for image drive firms to environmental innovation with marketing and product development initiatives at the forefront. Institutional and political influences also push firms towards environmental innovation, in products, processes and image. Firms address these influences mainly through corporate-driven responses in the appropriate areas. Finally, firms incorporate environmental innovation strategies because of co-evolutionary forces arising from interactions with multiple stakeholders such as suppliers and competitors. Any level in the firm can be the impetus for innovation, using techniques (e.g., cost cutting, process innovation, brand imaging) applicable to that level. An important gap in the...
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